Visualize results
Maximize profitability
Generate insights
Listen to your data
Uncover hidden treasures
Target right customers
Understand your customers

Raw research data is not very useful. It must be inspected, cleaned, sorted, filtered, transformed and explained. We make the data purposeful and useful. We analyze the research data specifically for effective marketing decisions. And, because everyone uses their results in different ways, we design our reports specifically for each client’s particular needs.
At Strongpoint we provide traditional quantitative analysis. These can include frequencies, regression analysis, stub and banner tables and custom cross-tabs. But what differentiates us from many other firms is our utilization of advanced techniques such as: conjoint analysis to estimate customers’ valuation of product/service features and price sensitivity; perceptual mapping for brand positioning; and cluster analysis for segmentation. We also explore qualitative data like comments, conversation flows and non-verbal cues to identify key themes and underlying motivations.
Our ultimate goal is to make the complex results easy to understand and actionable. Strongpoint reports can include easy-to-read graphs for the key results. We’ll point out unexpected findings for clients to take into account or pursue further. Tables are available to allow clients to readily interpret the data. We’ll also provide results and conclusions to the project directly, so you don’t have to have a statistics degree to understand.
We can help you develop effective strategies to take advantage of marketing opportunities through identification of aspects such as:
•    Customer awareness and satisfaction
•    Key drivers of satisfaction
•    Successful communication messages
•    Effective media sources
•    Significant product or service attributes
•    Plus other custom solutions based on client needs