<strong>Public</strong> Relations

Case Study : Christina Taylor Green Foundation

At Strongpoint we are experts in assessing the big picture and developing a strategy for reaching all audiences. Public Relations isn’t about reaching just the press, but ensuring that your message reaches the community effectively.

Learn More

Case Study : Christina Taylor Green Foundation

<strong>Public</strong> Relations

January 8, 2011 was a day that Tucson will never forget. Many of our friends, colleagues and family members were affected by the tragedy, especially the victims and those closest to them. Christina-Taylor Green was the remarkable young girl who lost her life in the mass shootings. In her memory, the Christina-Taylor Green Memorial Foundation was established by the Green family “to honor the life and memory of Christina-Taylor through charitable and educational projects that reflect and embody her interests, values and dreams.”

Execution
Strongpoint worked with the young foundation to build their general awareness by securing media coverage for them on a national and local scale. Strongpoint conducted preliminary researched about the client looking at the Foundation’s calendar of events and fundraisers we searched to determine which would be press opportunities. Our media relations efforts resulted with substantial national and local media coverage about the foundation. We assisted in securing media coverage for the Steadfast Angel of Love dedication, the Allstate Foundation Playground dedication, the Stuff the Hummers fundraising event, Foundation check presentations, the White Sox vs. Dodgers fundraiser baseball game and As Good As She Imagined book publicity. Through our efforts the foundation has increased their general awareness both nationally and locally with increased donor support and event attendance.

Our primary public relations goal was to establish national and local awareness building a brand reputation for the new foundation. Working closely with the foundation and Green Family we identified key messages to be used in all of our media relations efforts. We also determined any press opportunities the foundation had. We worked closely with the foundation providing them with direction and talking points supporting the foundation representatives through national and local media interviews. Strongpoint worked to secure press coverage for the foundations’ fundraising events and project dedications.

Roxanna Green co-authored a book in memory of her daughter with proceeds from the book going in support of the foundation. Working with the publishing company, Roxanna and the Foundation we coordinated press coverage for her book tour as she traveled to Delaware, Phoenix and Tucson to promote her book.

Results
Our media relations efforts resulted with substantial national and local media coverage about the foundation. We assisted in securing media coverage for the Steadfast Angel of Love dedication, the Allstate Foundation Playground dedication, the Stuff the Hummers fundraising event, Foundation check presentations, the White Sox vs. Dodgers fundraiser baseball game and As Good As She Imagined book publicity. Through our efforts the foundation has increased their general awareness both nationally and locally with increased donor support and event attendance.

Public Relations

At Strongpoint we are experts in assessing the big picture and developing a strategy for reaching all audiences. Public Relations marketing isn’t about reaching just the press, but ensuring that your message reaches the community effectively. At Strongpoint we work with clients to manage the information that they share with their audience of customers, employees, the community, shareholders to maintain their company’s image. We weave together media methods such as press releases, employee communications, website content, speaking opportunities and awards with new media to guide others into telling your story for you.

The Strongpoint Advantage

  • We work with you to reach your goals.
  • Utilize our expertise as experienced storytellers and communicators to move your company ahead.
  • Let us help promote your company whether it is a new product or a new business launch.