We view communications, marketing strategy and planning as one of the most important components of a marketing toolbox. Successful implementation works when the objectives, strategies, messaging and tactics are aligned across an organization and all aimed at achieving the same goals.
We typically begin working with a client by creating a communications plan that will define clearly what messaging needs to be delivered, how and to what audiences.
We become integral parts of our clients’ teams, and see ourselves as an integral part of their strategic marketing consulting and communications department. As a result, we tend to develop and keep long-term relationships with our clients, and we have built our firm primarily on referrals.
Our staff brings significant experience as reporters and editors in top 50 media markets and as executives of marketing departments for major corporations and non-profit organizations. We have served as liaisons, working with and on behalf of government leadership and have taught marketing and public relations at the university level. This combined experience gives us a unique perspective in communications consulting as well as an understanding of a wide variety of target customers for our clients.
We typically begin working with a client by doing the following:
• Conducting a visioning session with its leadership to assess current strengths, weaknesses, opportunities and threats
• Identifying what success will look like, how it will be measured and what benchmarks need to be achieved over what period of time
• Determining what primary or secondary market research might be necessary
Next we work with our clients to create a communications plan:
• Prioritize key target audiences
• Develop messages and identify most effective messengers
• Perform a communications audit to identify opportunities to strengthen the brand
• Solicit input from key stakeholders about what is working and not working and where opportunities exist.
• Evaluate the most effective tactics and vehicles to reach the audiences most effectively
• Develop the strategic marketing plan and set budget, timelines and deadlines
• Implement and execute plan or help another team execute
• Evaluate results ongoing and make changes if and when needed