Strongpoint can make your job easier. We can save you time and money keeping up with your market so you don’t have too. Let us pull and compile the data for you.
Secondary research is the most common method employed in the industry today.  It involves processing and analyzing data that has already been collected by another party, such as reports, studies, statistics, news and more that is relevant within to your industry or research focus.
 

Qualitative research is geared towards gaining a deeper understanding of a topic through first-hand experience. It helps you answer the question of “why.” This type of research emphasizes perceptions and attitudes. There are several research methods that help you gain this insight. 

Depth Interviews
One of the options available in qualitative research is a method called depth interviews. Here interviewers use open-ended questions in one-on-one discussions with respondents, allowing them to express ideas and opinions a particular topic of interest. Depth interviews are recommended if you are looking for needs assessment, program refinement, issue identification or strategic planning. They are particularly well suited for eliciting an emotional experience or response. They can also reveal contradictions or ambivalences in how individuals view an experience, as well as capturing attitudes and actions. This method is good for exploring sensitive topics.
Depth interviews provide the best way to gain a complete understanding of your customer’s or stakeholder’s point of view, needs and expectations. Our interviews last from one to two hours at a place and time convenient for the interviewee, whether that’s in person on by telephone. We have conducted interviews with people in many countries across multiple time zones in English and Spanish. We make it easy to collect this data in a confidential manner.

Focus Groups
Another option available in qualitative research is a focus group. A small structured group interview of volunteers who meet a specific demographic need are questioned about their opinions. The purpose of a focus group is to gain information and insight as to how your target market or audience will react to a topic of discussion. The information gained will allow your company to make better decisions because often we’ll uncover unexpected needs and startling attitudes.
We are experts in developing a genuine rapport with our participants. Our groups meet in unique and sometimes unusual settings and make use of fun techniques and props to facilitate open dialogue. It is helpful in obtaining feedback on products, services, and programs, as well as testing various messages. Your final report is designed to meet the needs of the client, bringing to light marketing challenges and insights. It may consist of an oral presentation, DVD of the focus group, a written report or a combination of any of the three.
 

Quantitative research, which helps answer the questions of how many and who, is based on traditional scientific methods which generate data. The data can be collected in many different ways.

Market Surveys
Surveys are often considered to be the workhorse of market research. Often used to gather information on preferences, purchase habits, price thresholds and other customer data, surveys can be used for market research, product research or advertising research. They provide the quantitative data that allows you to measure, evaluate, understand and predict customer response with confidence. Surveys generate a before-after contrast and measurable results for determining effectiveness and return on investment of marketing programs.
 At Strongpoint we have experience with all forms of market surveys including online, telephone, fax, mail and intercept in English and Spanish. Our samples are supplied by reputable national list providers and we partner with established data collection firms. We also take additional steps to ensure sample and data quality.

Opinion Polls
An opinion poll is a survey of public opinion; either social or political that can help you build messaging strategies.  Remember, opinions matter.  Let Strongpoint find out what matters to you or your organization.
At Strongpoint successful opinion polls require a deep understanding of voting behavior and of the community’s history, current state and aspirations. We use our intimate knowledge of a community and its issues to determine what to ask and how, in both English and Spanish. And, Strongpoint ensures that findings are objective and reliable, as well as capable of withstanding public scrutiny.
Our methodology includes identifying a representative sample by municipalities/jurisdictions/political boundaries based on voter likelihood, which are dependent on timing of the election. Our data analysis can provide information at many different levels, from nationwide to an individual ward or district, by political party, age, gender and many other important demographics.